Dylan Nelson
Product Designer
What drives me is putting real value in users' hands — the surest path to business value — and the joy of solving hard problems. 8+ years turning complex, high-stakes software into tools people rely on.
Experience
Catapult Sports
Product DesignerHub Pro (Voltron) Enterprise Platform
- Lead designer across 15+ feature areas of Hub Pro, the enterprise video platform NFL, NCAA, and pro teams rely on — a re-platform that defended $10M+ in revenue and dozens of team contracts.
- Rebuilt core surfaces — data-table interaction model, canvas authoring for slides and overlays, iPad touch controls, app-wide visual redesign — and drove autosave to zero lost-work tickets.
AI-Driven Design Process Leadership
- Led the design team's shift to AI-driven development — got designers into the AI dev tooling and replaced Figma-led handoff with prototyping directly in the product codebase, then taught the team the process.
- Paired AI with axe to clear 30–50% of an app-wide WCAG 2.2 AA audit in days — roughly $40k less than a professional auditor.
Alert Wizard Innovation & Revenue
- Designed a first-to-market, no-code visual query builder for pro sports (a Who / What / Where / When / How block system) — directly supporting six-figure Premier League and Bundesliga deals.
Michigan Medicine
Associate UX/UI DesignerMS Grants Enterprise Efficiency
- Design lead on the UX overhaul of a grant-management system handling $100M+ in research funding — eliminated systemic data loss and cut admin workload by dozens of hours per week.
Meridian Enterprise Web App
- Designed core workflows and screens for a faculty & staff lifecycle web app — still Michigan Medicine's primary tool for the job today.
NetEase Games
UX Design InternImmortal Conquest Mobile Game
- Redesigned the economy and gem-shop screens for a live mobile strategy game — earned Designer of the Month for the revenue impact.
Skills & Education
Design
Product Design, UX Research, Information Architecture, OOUX, Design Systems, Interaction Design, Accessibility (WCAG 2.2 AA)
Tools
Figma, Claude Code, AI-assisted development, Adobe Creative Suite, GitHub, HTML/CSS, JIRA
Education
M.S. Information Science — University of Michigan, 2018
B.A. — Providence College, 2016