Dylan Nelson

Product Designer

What drives me is putting real value in users' hands — the surest path to business value — and the joy of solving hard problems. 8+ years turning complex, high-stakes software into tools people rely on.

Experience

Catapult Sports

Product Designer
2021 – Present

Hub Pro (Voltron) Enterprise Platform

  • Lead designer across 15+ feature areas of Hub Pro, the enterprise video platform NFL, NCAA, and pro teams rely on — a re-platform that defended $10M+ in revenue and dozens of team contracts.
  • Rebuilt core surfaces — data-table interaction model, canvas authoring for slides and overlays, iPad touch controls, app-wide visual redesign — and drove autosave to zero lost-work tickets.

AI-Driven Design Process Leadership

  • Led the design team's shift to AI-driven development — got designers into the AI dev tooling and replaced Figma-led handoff with prototyping directly in the product codebase, then taught the team the process.
  • Paired AI with axe to clear 30–50% of an app-wide WCAG 2.2 AA audit in days — roughly $40k less than a professional auditor.

Alert Wizard Innovation & Revenue

  • Designed a first-to-market, no-code visual query builder for pro sports (a Who / What / Where / When / How block system) — directly supporting six-figure Premier League and Bundesliga deals.

Michigan Medicine

Associate UX/UI Designer
2018 – 2021

MS Grants Enterprise Efficiency

  • Design lead on the UX overhaul of a grant-management system handling $100M+ in research funding — eliminated systemic data loss and cut admin workload by dozens of hours per week.

Meridian Enterprise Web App

  • Designed core workflows and screens for a faculty & staff lifecycle web app — still Michigan Medicine's primary tool for the job today.

NetEase Games

UX Design Intern
2017

Immortal Conquest Mobile Game

  • Redesigned the economy and gem-shop screens for a live mobile strategy game — earned Designer of the Month for the revenue impact.

Skills & Education

Design

Product Design, UX Research, Information Architecture, OOUX, Design Systems, Interaction Design, Accessibility (WCAG 2.2 AA)

Tools

Figma, Claude Code, AI-assisted development, Adobe Creative Suite, GitHub, HTML/CSS, JIRA

Education

M.S. Information Science — University of Michigan, 2018
B.A. — Providence College, 2016